In times of ruthless competition and Social Media noise, businesses are trying whatever tool they can find to get a sale.
A lead is a sales opportunity and it is a marketing job to bring such opportunities. Opt-in pages, informative landing pages and Social Media are all effective tools for lead generation.
Leveraging your Social Media following for lead generation is easy, you just need to make it a pillar in your content marketing plan.
According to the ContentMarketing Institute, 85% of B2B marketers say lead generation is their most important content marketing goal.
In this article, we are going to discuss the following topics:
Facebook Lead Ads
Lead ads is where you collect information from people who are interested in your product or service. You can collect information such as name, email, phone number and more. (Facebook)
Lead forms allow you to include questions, headlines and short description. These options help you understand your potential customer and help them understand your product.
The Lead Ad is a 3-step user process:
Some benefits of using Lead Ads are:
Facebook Leads vs. Landing Page Leads
In order to provide a clear comparison, we will have to rate the two lead generation tools on 5 bases:
Note: The reason we didn’t include the cost per lead was the variance in data collected for both our clients and the studies done by other websites. The cost could vary based on many factors like:Your audience base and competition on Paid media platforms such as GoogleAdWords & Facebook.
Let us breakdown the reasons why a tool excelled the other in each category:
Volume & Quality: Facebook Leads auto fills the information for the user and leaves them with a single action to take which isa click for submitting the form. Fewer touch points = less friction.
The reason why Landing pages provide higher lead quality, is that the person takes the time to fill out the form which usually means that this is a “warmer” lead.
Audience Targeting: Facebook provides more targeting options than any other platform that might lead to a landing page.
User Experience: This was mostly based on the difficulty of the interface and mobile optimization. While you can do your best to optimize the landing page to be mobile friendly, Facebook for sure dominates this aspect.
Customizability: Facebook can provide great options like using a video, image or a slideshow in the ad. However, inside the form itself, customizable factors are limited. Also, you can provide as much content as you wish in your landing page.
Lead Form Setup: This is a no brainer, try it yourself. Although, there are tools like Elementor that make page building a very smooth process. Facebook Lead ads can be setup in minutes.
Tips and Best Practices for Facebook Lead Ads
Now that you know the exact step by step process, consider these tips when creating your next campaign:
